Have you ever seen an African female athlete on the cover of ESPN, Sports Illustrated or even BBC Sport? I haven’t. Even when they win the Olympics, they get little coverage. I wonder if it’s just me? Is there a hidden bias in the media space?
top of page
To test this feature, visit your live site.
why are they actively involved in African sports at all?
why are they actively involved in African sports at all?
2 comments
Like
2 Comments
bottom of page
More often than not, the path to success for African women in sports is a solo marathon of indifference. And it requires far more effort than most of their foreign counterparts.
You have touched upon a very subtle, but absolutely real problem. I am a sports journalist in Nigeria, and I will say it bluntly - editors often do not consider the stories of African women "interesting for the general reader". It sounds terrible, but it is the reality. When our athlete Patricia Udo won bronze at the World Long Jump Championships, we literally begged the editors to put her photo on the cover of the sports supplement to the newspaper. And what do you think? The article appeared on a third of the page, at the bottom, between a lottery ad and a crossword puzzle. At the same time, on the next page there is a large article about some Italian footballer who lost, but said goodbye to his career in style. What does this mean? That attention to African women in sports needs to be won. And this is not only the task of athletes. This is the task of journalists, sponsors, organizers. Many people ask themselves, Where is 1xBet located? 1xBet is essentially an international bookmaker registered in Curacao, but they have many offices in Africa. Their involvement in African sports is a business, but sometimes it is also help. I know that they sponsored a women's volleyball team in Cameroon and a women's football club in Uganda. Sometimes their help is the only thing that allows a club to go to a tournament. But ideally, the media should cover such stories not because there is a sponsor, but because these are real achievements. I myself am working on a documentary project about African easy