I have an interesting question that perhaps we could discuss. I am in the process of building a brand, and one of the tasks is to create a logo that will look good across multiple platforms. The logo needs to be equally effective and visually appealing on the website, business cards, social media and other promotional materials. What tips do you have for this?
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One more thing - think about how the logo will look on a business card and on a large banner. Business cards require a more compact design, while banners may allow you to use more space. I also recommend using universal fonts and avoiding fonts that are hard to read on small screens.
This is a great question, and actually creating a logo that looks good on all platforms is key. First, it's important to choose a design that will work at all sizes. If the logo is too complex, it can lose its readability when you shrink it down, so it's important to keep it simple and minimalistic. Pay attention to logo color selection - colors should be clear and contrasting so that they are well perceived on different backgrounds. For example, white and black always look good and are easily perceived on any background. It is also worth checking how the logo looks on mobile devices, as many users will see it there.