Hey there, when managing customer data on a Magento store, do you rely more on Magento’s features or integrate with a CRM? I’m worried about duplicating efforts if I use both systems, so I’d appreciate some advice! What’s the best way to avoid redundancies and keep everything organized efficiently?
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Relying solely on Magento’s features for customer data can lead to redundancies. A CRM with integration capabilities like Amasty, which includes Magento 2 observer functionality, can centralize and streamline your data. This ensures seamless workflows across platforms, reduces duplicate data entry, and keeps everything well-organized, improving efficiency in managing customer information.